Lots of great advice from Rebecca. 🙃 (via kottke.org)

Nothing exists but social media. No one does anything offline. So the entire measure of someone’s commitment is how much they post about their commitment. Never mind if the noble cause is their day job, the thing they donate to extensively, the volunteer work they do; only the racket made online matters. Let the beginning and the end of thy commitment be the noise you make about that commitment (and others’ lack of commitment), and make it loud.